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Source: Bangkok Post, ThailandOct.儲存倉 03--Citibank Thailand will make greater use of in-house resources to expand the number and quality of credit-card clients and rely less on outsourced salespeople.The international card issuer has since April terminated contracts with four of its outsourced sales companies after finding a significant number of customers did not match its sales targets, thereby affecting its business goals related to asset quality and active cardholding."In the five months of reducing the number of new applications submitted via the outsourced contracts, the bank's credit-card portfolio improved in all segments," said Tearavath Trirutdilokkul, the head of credit payment products.Citibank has kept credit-card non-performing loans at 1% of total debt outstanding.On average, the active-card ratio is 80% of the combined card base at 1.3 million, while spending per card per month is 10,000 baht, double that for the overall industry."A lack of prudence in application screening is the main reason we stopped using outsourced services. Now we're paying attention mainly to asset quality rather than card expansion," he said.Apart from in-house sales, co-branded cards in conjunction with exclusive partners also contribute to growth in the credit-card business.The strategy is aimed at overcoming Citibank's netwo迷你倉最平k disadvantage compared with local banks.It has only three branches in Thailand compared with 1,000 outlets of large local banks, which are themselves competing in credit cards.The foreign bank has several major partnerships for exclusive co-branded credit cards including with The Mall Group, Big C Supercenter, Siam Makro and Thai Airways International.Its local business partners and promotional campaigns enable it to cover all retail categories.Half of new card acquirement comes via co-branded cards.Siam Makro will maintain its exclusive co-branding policy with Citibank despite being acquired by CP All.Its network expansion plan after the acquisition will facilitate growth of Citibank-Makro credit cards from the present level of 80,000.For the first seven months of this year, Citibank booked card spending growth of 15%, in line with the overall industry.Spending growth of 25-30% is expected in the fourth quarter, supported by seasonal factors and marketing campaigns.Yesterday, Citibank kicked off a new campaign, "The Ultimate Experience in Paris".Five lucky card members and one guest each will win a luxurious five-day trip to the French capital.Copyright: ___ (c)2013 the Bangkok Post (Bangkok, Thailand) Visit the Bangkok Post (Bangkok, Thailand) at .bangkokpost.com Distributed by MCT Information Services迷你倉